You find a niche that you are very passionate about. You create a blog or a website based on that niche. However, after hours of work, you find that no one is visiting your site. If you are wondering why, it is because no one even knows about your site. Your website is likely on search engines, but it is bury in the results somewhere. There is a way to change this. This involves search engine optimization, or SEO. SEO is the process of optimizing your website so that it ranks higher in the search results.
There is a lot to SEO. This involves keyword placement, gaining backlinks, and providing relevant content. This is where you must think like a user. If you were looking for something in your niche, what keywords would you use? Once you figure that out, then you should try to place your keywords in a strategic manner so that search engines could register them and rank your site according to the keyword. It does take time to rank high with your site. However, there are other methods that you could use alongside keyword placement. As a matter of fact, it is not wise to rely on just one aspect of SEO.
Another aspect of SEO that you should rely on is getting backlinks. There are many ways to get them. You can gain backlinks from your social media account. You can get links by way of article marketing. You can also get links through guest blogging. If you can find some blogs in your niche that you can guest post on, then that will provide you a lot of link juice. You will not only get high quality links to your site, but you may also get gain traffic directly from that blog.
-For more information about backlinks, we’ve provided a great informative Wikipedia link, here.
When you read enough about SEO, it actually becomes very simple. All you need to run a successful website is persistence. Many marketers throw in the towel right before they achieve a successful website. One main reason is that it takes plenty of work in order to build your website and bring traffic before you even see a penny. Only those who fight through the disappointment will start to see rewards for their efforts.